Rugby's search for a crossover star: Pollock signs with Hearn

Henry Pollock has signed with Eddie Hearn's Matchroom Sport talent agency in a bid to boost his profile, according to BBC Sport. The article examines why rugby union has found it so difficult to forge mainstream crossover stars, despite producing legendary players like Jonah Lomu, Jonny Wilkinson, and others. Pollock's move to the talent agency suggests an ambition to expand his reach beyond traditional rugby audiences. The piece questions whether rugby can finally produce a figure who transcends the sport, something other disciplines have achieved more successfully.

Watch the highlights: