Henry Pollock signs with Eddie Hearn's agency as rugby searches for mainstream star

Henry Pollock, a rising talent in rugby union, has signed with Eddie Hearn's Matchroom Sports agency in an effort to boost his public profile, BBC Sport reports. The signing raises questions about why rugby has struggled to produce mainstream figureheads comparable to stars in other sports.

Watch the highlights:

Pollock, who has impressed in the Premiership, hopes the move will help him reach audiences beyond traditional rugby followers. The 21-year-old has shown considerable promise but acknowledges that individual recognition in rugby often pales in comparison to the mainstream appeal of athletes in other sports.

The challenge of creating crossover stars has long plagued rugby union. Unlike football or boxing, rugby players rarely achieve household name status outside of the sport's dedicated fanbase. The game's complex structure, with multiple competitions and national teams, makes it difficult for casual fans to follow individual athletes.

Eddie Hearn's involvement suggests a deliberate strategy to market Pollock more aggressively. Whether this partnership can help bridge the gap between rugby's core audience and mainstream sports fans remains to be seen, but it reflects broader efforts within the sport to increase its visibility and commercial appeal.