Good Good Removes Golf Driver Advert After Backlash

Golf media company Good Good has apologised and removed an advertisement for a new driver after the video was criticised for depicting violence against a woman. BBC Sport reported that the American brand created and published the promotion for golf equipment manufacturer Callaway.

The advert featured Good Good co-founder Garrett Clark approaching Alexis Miestowski, a professional golfer and recurring contributor to the company's content, after she reached for the club. It then showed Clark pushing Miestowski to the ground and warning her not to touch the driver. The footage prompted a backlash from viewers who accused the campaign of making light of violence against women.

Good Good said in a statement on X that the actions shown did not reflect the brand's values. The company confirmed that it had taken the content down, apologised for publishing it and reiterated its stated aim of making golf more inclusive. BBC Sport identified Clark as Good Good's main on-camera personality and said he established the business with Matt Kendrick.

Callaway, which has worked with Good Good since 2023, also addressed the controversy. In a statement reported by BBC Sport, the equipment manufacturer said it was disappointed by the posted content and appreciated Good Good's response. Callaway added that it expected the companies to continue working together to support a more inclusive environment in golf.

The PGA Tour issued a separate response because Good Good sponsors a tournament on its schedule. A Tour spokesperson said the organisation does not condone violence and that the deleted video was inconsistent with its commitments to respect and inclusion. The inaugural Good Good Championship was announced last year and is scheduled to take place in Texas in November.

Good Good began as a YouTube channel in 2020 and has grown into a major golf-content business with 2.13 million subscribers, according to BBC Sport. Its output includes mixed-gender golf challenges, television productions and advertising for clothing and merchandise. The confirmed action so far is the video's removal and the public responses from Good Good, Callaway and the PGA Tour; none of the statements reported by BBC Sport announced a change to the companies' partnership or to the planned tournament.