Good Good Golf Co-Founder Apologizes as Ad Backlash Spreads

Good Good Golf co-founder Garrett Clark has apologized over a promotional video that was removed after drawing criticism for depicting violence against a woman. The Guardian reported that Clark issued his personal apology on Wednesday night, several days after the golf media company withdrew the video and published a corporate statement.

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The advertisement, posted on August 21, promoted a driver produced with Callaway. It showed Clark pushing Good Good personality Alexis Miestowski to the ground when she reached for the club in his bag, then standing over her. Critics said the scene made light of violence against women, prompting the company to delete it from social media.

Clark said he was sorry for his prominent role in the skit and stated that neither he nor Good Good supports domestic violence or abuse. He also described the advertisement as being in poor taste. In an explanation lasting more than eight minutes, he shared behind-the-scenes footage and said he did not strike Miestowski during production.

Good Good had already acknowledged that the video's actions did not align with its values and said it remained committed to making golf more inclusive. Chief executive Matt Kendrick separately accepted responsibility for the company's failure, telling the Wall Street Journal that stronger processes should have been in place. He said the concept had been intended as a spoof of a horror film.

The commercial consequences have extended beyond the online backlash. According to The Guardian, Dick's Sporting Goods and Golf Galaxy removed Good Good merchandise from stores and their websites. Golf Channel delayed the premiere of Big Break x Good Good by one week after a sponsor asked for its branding to be taken out.

The issue could also affect Good Good's relationship with the PGA Tour, because the company is the title sponsor of a Tour event scheduled for November in Austin, Texas. Commissioner Brian Rolapp described the sponsorship situation as fluid and said the Tour would keep monitoring developments. He also said Good Good's initial response had been disappointing and that the content was not aligned with PGA Tour values.