Buccaneers Face Backlash Over Yellowstone Bison Attack Promo

What happened:

Watch the highlights:

The Tampa Bay Buccaneers faced heavy criticism after posting a social media video that used footage of a recent Yellowstone bison attack before cutting to NFL rookie receiver Tez Johnson completing a flip, according to Yahoo Sports. The source identifies Carl Isom McDaniel, a 65-year-old grandfather, in connection with the Yellowstone attack referenced in the promo.

The confirmed issue is about presentation rather than football performance. A real-world incident was used as the setup for an NFL promotional clip, and the reaction was negative enough for Yahoo Sports to frame it as major backlash. The source does not provide the team's full explanation, whether the post was deleted, or any formal league response.

Why it matters:

NFL teams use social media to turn player moments into shareable personality clips, but this story shows the risk when a joke or edit leans on footage tied to someone being harmed. The football content in the video, as described by Yahoo, was Tez Johnson completing a flip. The controversy is that the lead-in involved the Yellowstone bison attack, not the athletic move itself.

For the Buccaneers, the consequence is reputational. Training camp and preseason content usually aims to build excitement around rookies, fresh storylines, and team identity. Instead, this promo shifted attention toward judgment, taste, and whether the club's social media process handled a sensitive incident responsibly.

Tournament impact:

This does not change an NFL result, standings position, injury report, or roster transaction based on the supplied facts. Its competitive relevance is indirect: teams want rookie narratives to develop cleanly, and Johnson's athletic moment is now attached in coverage to a controversy outside the field of play.

That matters because preseason attention can be useful for young players trying to carve out public identity and team momentum. A highlight-style moment can help introduce a rookie to fans. Here, the source-backed story is that the surrounding edit became the story instead of Johnson's flip. That is not a football evaluation, but it is a communications setback.

What to watch:

The next relevant developments are whether the Buccaneers issue a clarification or apology, whether the video remains available, and whether Johnson's name keeps getting pulled into discussion of the promo rather than his football role. The source does not say any disciplinary action occurred, so that should not be assumed.

There is also a broader league-media lesson. NFL accounts operate at high speed, especially when trying to make viral content from camp or rookie clips. This case is a reminder that speed does not remove the need to check whether the reference point is an actual injury incident rather than a harmless meme.

Confidence:

Confirmed by the source: the Buccaneers posted a video using Yellowstone bison attack footage before cutting to Tez Johnson completing a flip, and the post drew heavy criticism. Still needing follow-up: the team's response, the status of the post, fuller context around McDaniel's incident, and whether the NFL or Buccaneers take any formal action.