Brooks and Seahawks Launch Youth Grants in New Running Partnership

What happened

Watch the highlights:

Brooks Running and the Seattle Seahawks announced a new Pacific Northwest partnership on Tuesday that will combine in-stadium activity with youth sports recognition and community grants. According to the Seahawks' official announcement, the Seattle-based running company becomes an Official Running Partner of the NFL team, with the collaboration built around movement, football and local participation. The club said Brooks will have a role in gameday experiences designed to connect its running identity with the energy of Seahawks football.

The athlete ambassador angle

The announcement also adds Seahawks wide receiver Cooper Kupp to Brooks' group of global athlete ambassadors. He joins WNBA forward Maddy Westbeld and Premier League footballer Oscar Bobb in a three-sport group intended to promote running and movement beyond traditional road and track audiences. The pairing gives Brooks a direct connection to an NFL player as its new Seahawks relationship begins, while also placing the partnership within a broader marketing push across basketball and soccer.

Why it matters

The most concrete elements are aimed at high school programs in Washington. During the high school football season, Brooks will present the Seahawks' Coach of the Week program, which recognizes two coaches and their teams each week. The Seahawks said recipient coaching staffs will receive Brooks footwear and gear, while each selected program will receive a $1,000 donation. Those awards turn the sponsorship into recurring support rather than a one-off launch announcement.

The partnership will also support the Seahawks' Girls Flag Football Coach and Player of the Year program. The team said all Coach and Player of the Year recipients in both tackle and flag football will receive $2,000 donations. That commitment arrives as girls' flag football continues to grow, giving recognized players and coaches an additional source of support and visibility.

Community impact

Brooks' existing Future Run Team Grant program is another part of the agreement. Future Run supplies gear and a $1,000 grant to underserved high school track and cross-country teams around the United States. The Seahawks announcement says 15 Washington schools receive those grants each season, and the club will highlight the program at a winter home game.

What to watch

The next measure of the partnership will be execution: which coaches and teams receive the weekly awards, how the flag football recognitions are distributed, and how the Future Run recipients are showcased. Brooks brand representative Alaina Fuld said the partnership is intended to invest in athletes, coaches and communities across Washington. Seahawks community engagement executive Mario Bailey likewise emphasized the grant opportunities. The published award amounts and school count provide clear benchmarks for judging the program's local reach over the season.