AIG Women's Open Prize Pot Increased to $10m as Women's Golf Continues Historic Growth

In a landmark announcement that underscores the rapid growth of women's golf, the AIG Women's Open has confirmed its prize pot will increase to $10 million starting this year. The historic increase represents a significant step forward for the sport and demonstrates the tournament's commitment to closing the gap with men's events.

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The prize money boost comes as part of a broader trend in women's golf, with major championships consistently increasing their payouts in recent years. Last year's AIG Women's Open featured a $7.3 million purse, meaning this year's tournament will see an increase of nearly 40%.

Tournament organizers emphasized that the increase reflects both growing commercial interest in women's golf and the incredible talent currently competing on the LPGA Tour. The 2026 AIG Women's Open is scheduled to take place at a yet-to-be-announced major venue, with expectations high for another spectacular showcase of the world's best female golfers.

The announcement has been welcomed by players, many of whom have advocated for equal prize money in golf. Top players including current world number one and defending champion are expected to compete, with the increased stakes adding extra intensity to an already prestigious championship.

This development follows similar prize money increases at other women's majors, signaling a new era for the sport. Golf's governing bodies and sponsors have pointed to rising television ratings, attendance figures, and digital engagement as key factors driving the investment in women's golf.