AIG Women's Open Prize Money Soars to $10 Million in Historic Boost for Women's Golf

The AIG Women's Open has announced a landmark increase to its prize fund, with this year's edition offering a record-breaking $10 million purse. The historic boost represents a significant step forward for women's golf and underscores the growing commercial appeal of the sport's premier event.

Watch the highlights:

The prize increase, confirmed by AIG and the Ladies Professional Golf Association, will see the champion take home $1.8 million when the tournament tees off at St Andrews in August. The total prize fund represents a 25% increase from last year's event and marks the third consecutive year of growth for the championship.

AIG's chief marketing officer highlighted the company's commitment to advancing women's golf: This investment reflects our belief in the extraordinary talent and entertainment value of the AIG Women's Open. We're proud to support the athletes who make this event special while inspiring the next generation of golfers.

The announcement comes amid growing momentum for gender equality in golf prize money. Major winners this season have praised the continued progress, with several stars noting that increased purses elevate the competition's prestige and attract greater media attention.

Tournament organizers expect record attendance at St Andrews, with premium hospitality packages selling out within hours of the announcement. The women's game has experienced unprecedented growth, with television viewership up 35% year-on-year and sponsorship deals reaching new heights across the circuit.